This is a placeholder article. It exists so the insights index renders with a realistic number of entries and so ordering by date can be checked.
Why two placeholders
One article does not exercise the index layout. Two do: the ordering, the spacing between entries, and the way a longer standfirst wraps next to a shorter one.
Research does not remove judgement from brand work, and claiming otherwise is its own kind of dishonesty. What it does is make the judgement legible — it separates the part of a recommendation that follows from what was observed from the part that is a bet, and it lets a client interrogate each on its own terms.
Replacing this file
Add real articles as markdown files in content/insights/en/. Each needs
title, standfirst and date in its frontmatter. The reading time is
calculated from the body, and the slug comes from the filename.